About Us

Let’s be real for a second. The world of car content is noisy.

It’s either multi-million dollar supercars you can only dream of, or boring spec-sheet reviews that put you to sleep. It feels like no one is talking about the real-world side of being a car enthusiast. You know, the part that involves actual budgets, real-world problems, and the financial decisions that go into owning a car you love.

This place is the answer to that.

I started Ilookforit.com because I was tired of the noise. I wanted to create a space that focuses on the stuff that actually matters to most of us.

What We’re About (Our Mission)

Our mission here is simple: to be the most honest, data-driven, and genuinely useful resource for car enthusiasts who think with their brain as much as their right foot.

We’re focused on three core things:

  1. Financial Reality: We dive deep into the real costs of ownership. We talk about depreciation, insurance, maintenance nightmares, and smart investments. Because a dream car that bankrupts you isn’t a dream, it’s a liability.
  2. Data Over Hype: Instead of just saying a car is “good,” we look at the numbers. We analyze reliability data, safety ratings, and long-term value to give you the full picture. Facts.
  3. Building a Smarter Community: This is a place for smart enthusiasts. We value critical thinking and honest conversation about the cars we love and the financial realities they represent.

This isn’t about telling you what to buy. It’s about giving you the tools to make a smarter decision for yourself.

Who’s Behind This?

My name is Israel Carvalho. I’m not a race car driver or a billionaire collector. I’m a lifelong car enthusiast who’s obsessed with the intersection of passion and practicality. I believe you can own an amazing car without making a terrible financial decision, and my goal is to explore how. Everything you read here is filtered through years of research, data analysis, and a healthy dose of real-world skepticism.

This is a one-person operation fueled by a lot of coffee and a passion for finding the truth behind the numbers.

Thanks for being here. Let’s get smarter together.